Ma-Hasal
type: channel
description: Ma-Hasal, (ماحاصل) a newly launched academic journal, is dedicated to promoting scholarly research in Urdu, English, Punjabi, Persian, and Arabic languages and literature. As a multidisciplinary platform, Ma-Hasal strives to foster intellectual discourse, critical thinking, and the exploration of diverse cultural and literary traditions. The journal takes its name from the Urdu phrase "Ma-Hasal," meaning "the essence" or "the outcome", symbolizing its commitment to distilling profound scholarly contributions that enrich the fields of language, literature, and cultural studies. CHIEF EDITOR Dr. Rubina Yasmeen Assistant Professor Sarhad University of Science and Information Technology, Peshawar Email: editormahasal@gmail.com EDITOR Dr. Riaz Ahmad Visiting Lecturer Department of Urdu, Government College University, Faisalabad Email: editormahasal@gmail.com MANAGING EDITOR Dr. Shabana Naz Lecturer Department of Urdu, Punjab College, Faisalabad
publisher: INSTITUE OF REVIVAL OF LANGUAGE AND LITERATURE
language: en
publication name: Ma-Hasal
issn: 3079-2797
copyright: License Terms for Ma-Hasal: A Multilingual Journal of Language, Literature, and Culture 1. Submission of Manuscripts: By submitting a manuscript to Ma-Hasal, authors agree to the following terms and conditions: Manuscripts must be original and not under consideration for publication elsewhere. Authors must ensure that their manuscript adheres to the journal’s submission guidelines, including formatting, length, and style. 2. Copyright: Authors retain the copyright to their work. However, by submitting to Ma-Hasal, authors grant the journal a non-exclusive license to publish, distribute, and make the work available online in its published form. The work may be published under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which allows others to share, copy, redistribute, remix, transform, and build upon the work, as long as appropriate credit is given to the original author and the journal. 3. Peer Review Process: All submissions undergo a double-blind peer review process to ensure the quality and academic rigor of the content. Authors are expected to cooperate with the peer review process by responding promptly to reviewers' comments and making necessary revisions to improve the manuscript. 4. Plagiarism and Ethical Standards: Authors must ensure that their work is free of plagiarism, and proper citations are provided for any third-party content used in the manuscript. Any instances of ethical violations, including but not limited to plagiarism, data fabrication, or falsification, will result in immediate rejection of the manuscript. 5. Open Access: Ma-Hasal follows an open-access policy, which means all articles published in the journal are freely available to readers worldwide under the CC BY 4.0 license. Authors are allowed to share their work in institutional repositories and personal websites after publication, with proper citation to the original publication in Ma-Hasal. 6. Publishing Fee: There are no publication fees for authors. Ma-…
items: بین الضابطہ (Multidisciplinary) طریقہ کار کے ذریعے عالمی ماحولیاتی چیلنجز کا حل
items: ترقی پذیر ممالک میں ذہنی صحت سے متعلق آگاہی اور صحت کی سہولیات تک رسائی
items: صنعتی آٹومیشن میں روبوٹکس کی ترقی اور اس کے اطلاقات
items: شہری کاری اور اس کے سماجی ڈھانچے اور ثقافتی شناخت پر اثرات
items: بلاک چین ٹیکنالوجی اور مالیاتی نظام اور سپلائی چین مینجمنٹ میں اس کے اطلاقات
items: عوامی صحت کی مداخلتیں اور متعدی بیماریوں کی روک تھام میں ان کی افادیت
items: بگ ڈیٹا اینالیٹکس برائے کاروباری فیصلہ سازی: رجحانات اور اطلاقات
items: کارپوریٹ شعبے میں تنظیمی رویے کا ملازمین کی پیداواریت پر اثر
items: قابلِ تجدید توانائی کی ٹیکنالوجیز اور پائیدار ماحولیاتی نظم و نسق میں ان کا کردار
items: سیاسی شرکت اور جمہوری نظامِ حکمرانی میں نوجوانوں کی شمولیت
items: کاروباری جدت اور اقتصادی ترقی: چھوٹے اور درمیانے درجے کے کاروباری اداروں (SMEs) شواہد
items: اعلیٰ تعلیمی اداروں میں ڈیجیٹل ٹرانسفارمیشن کے اثرات: تعلیمی نتائج پر ایک تجزیاتی مطالعہ
items: بین المضامین تحقیق کا کردار: ابھرتی ہوئی معیشتوں میں پائیدار ترقی کے اہداف کے فروغ میں
items: بین العلوم تحقیق کا ارتقاء: عالمی مسائل کے حل کے لئے ایک نیا زاویہ
items: صحت عامہ میں مصنوعی ذہانت کا استعمال: مواقع اور چیلنجز
items: ماحولیاتی سائنس اور پائیدار ترقی: پاکستان کے سیاق و سباق میں ایک مطالعہ
items: کاروباری قیادت اور جدید مارکیٹنگ حکمتِ عملیاں: عالمی تناظر میں تجزیہ
items: سماجی علوم میں ڈیجیٹل ٹیکنالوجی کا کردار: ایک تقابلی مطالعہ
items: اردو غزل کی نئی تشریح: عصری تخلیقات اور عالمی پذیرائی
items: تقسیم کے دور میں اردو افسانے کا قومی شناخت سازی میں کردار
items: اردو ادب میں نسوانی آوازیں: معاصر بیانیوں میں خواتین ادیبوں کا ابھار
items: صوفیانہ خیالات کا اثر اردو ادبی روایت پر
items: اردو شاعری میں علامتیت کا ارتقاء: کلاسیکی سے جدید نظریات تک
items: زبان میں صوتی تبدیلیاں: جدید تحقیق
items: اردو اور انگریزی کی تقابلی لسانیات
items: زبان کی معیاری نوعیت: اصول اور چیلنجز
items: لسانیاتی تنقید: ادبیات میں زبان کی ساخت
items: زبان اور شناخت: ثقافتی شناخت کے تشکیل میں زبان کا کردار
items: ادبی مطالعے میں زبان کی تبدیلی: اثرات اور رجحانات
items: زبان کے سوشیو کلچرل اثرات: ایک تجزیہ

بین الضابطہ (Multidisciplinary) طریقہ کار کے ذریعے عالمی ماحولیاتی چیلنجز کا حل
type: item
description: Global environmental challenges such as climate change, deforestation, pollution, and biodiversity loss are among the most critical issues of the modern era. The complexity of these problems demands that solutions should not rely on a single discipline but instead integrate multiple scientific, social, economic, and technological fields. This study highlights the importance of a multidisciplinary approach, emphasizing collaboration among environmental science, economics, sociology, and policy studies as a key solution framework. The paper argues that integrated strategies are essential for ensuring sustainable development and longterm environmental protection.
subject: Urdu
  topic: section
subject: Climate Change
  topic: keywords
subject: Multidisciplinary Research
  topic: keywords
subject: Sustainable Development
  topic: keywords
subject: Biodiversity
  topic: keywords
subject: Pollution
  topic: keywords
subject: Environmental Policy
  topic: keywords
subject: Climate Strategy
  topic: keywords
subject: Global Cooperation
  topic: keywords
creator: Bilal Ahmad
rights: Copyright (c) 2026 Bilal Ahmad (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-03-31
publication date: 2026-03-31
starting page: 27
ending page: 32

ترقی پذیر ممالک میں ذہنی صحت سے متعلق آگاہی اور صحت کی سہولیات تک رسائی
type: item
description: In developing countries, mental health is a critical yet often neglected area of public health. Limited resources, social stigma, and inadequate healthcare infrastructure result in millions of individuals lacking access to proper treatment. This paper analyzes mental health awareness, barriers to healthcare access, and possible solutions. Evidence suggests that significant improvements in mental health outcomes can be achieved if governments, educational institutions, and healthcare systems adopt integrated and coordinated strategies.
subject: Urdu
  topic: section
subject: Mental health
  topic: keywords
subject: developing countries
  topic: keywords
subject: healthcare services
  topic: keywords
subject: awareness
  topic: keywords
subject: psychological disorders
  topic: keywords
subject: access to treatment
  topic: keywords
subject: social stigma
  topic: keywords
subject: public health
  topic: keywords
creator: Ali Raza
rights: Copyright (c) 2026 Ali Raza (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-03-31
publication date: 2026-03-31
starting page: 21
ending page: 26

صنعتی آٹومیشن میں روبوٹکس کی ترقی اور اس کے اطلاقات
type: item
description: Robotics has become a central pillar of modern industrial automation, transforming traditional manufacturing systems into highly efficient, intelligent, and flexible production environments. Recent advancements in robotics, particularly the integration of artificial intelligence (AI), machine learning, sensor technologies, and IoT-based systems, have significantly enhanced the capability of industrial robots to perform complex, adaptive, and autonomous tasks. This paper explores the evolution of robotics, highlighting key technological developments and their applications in industrial automation such as manufacturing, assembly lines, quality control, logistics, and smart factories. It also examines how collaborative robots (cobots), vision systems, and predictive maintenance contribute to productivity and operational safety. Furthermore, the study discusses current challenges including cybersecurity risks, high implementation costs, and workforce adaptation. The findings indicate that robotics will continue to play a transformative role in shaping Industry 4.0 and future smart manufacturing ecosystems.
subject: Urdu
  topic: section
subject: Robotics
  topic: keywords
subject: Industrial Automation
  topic: keywords
subject: Artificial Intelligence
  topic: keywords
subject: Smart Manufacturing
  topic: keywords
subject: Cobots
  topic: keywords
subject: Machine Learning
  topic: keywords
subject: Industry 4.0
  topic: keywords
subject: IoT Systems
  topic: keywords
creator: Ayesha Khan
rights: Copyright (c) 2026 Ayesha Khan (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-03-31
publication date: 2026-03-31
starting page: 14
ending page: 20

شہری کاری اور اس کے سماجی ڈھانچے اور ثقافتی شناخت پر اثرات
type: item
description: Urbanization is a global process that has profoundly influenced the social structure and cultural identity of human societies. Migration from rural to urban areas has not only increased economic opportunities but has also brought significant changes in traditional family systems, values, and cultural practices. This paper analyzes the social impacts of urbanization, including class stratification, transformation of family structures, and its effects on cultural identity. Furthermore, this study highlights both the challenges and opportunities emerging in modern urban societies.
subject: Urdu
  topic: section
subject: Urbanization
  topic: keywords
subject: social structure
  topic: keywords
subject: cultural identity
  topic: keywords
subject: migration
  topic: keywords
subject: modernity
  topic: keywords
subject: class system
  topic: keywords
subject: social change
  topic: keywords
subject: globalization
  topic: keywords
creator: Ahmad Raza
rights: Copyright (c) 2026 Ahmad Raza (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-03-31
publication date: 2026-03-31
starting page: 8
ending page: 13

بلاک چین ٹیکنالوجی اور مالیاتی نظام اور سپلائی چین مینجمنٹ میں اس کے اطلاقات
type: item
description: Blockchain technology is a decentralized, transparent, and secure digital system that is bringing revolutionary changes in financial transactions and supply chain management. This technology stores data in blocks that are linked through cryptography, making it nearly impossible to alter information. In financial systems, blockchain enables fast, low-cost, and secure transactions, while in supply chain management it helps in product tracking, transparency, and fraud prevention. This paper provides a detailed review of blockchain’s fundamental principles, its practical applications in financial systems and supply chains, along with its benefits, challenges, and future prospects.
subject: Urdu
  topic: section
subject: Blockchain
  topic: keywords
subject: Decentralization
  topic: keywords
subject: Cryptocurrency
  topic: keywords
subject: Financial Systems
  topic: keywords
subject: Supply Chain
  topic: keywords
subject: Smart Contracts
  topic: keywords
subject: Transparency
  topic: keywords
subject: Security
  topic: keywords
creator: Muhammad Ahmad
rights: Copyright (c) 2026 Muhammad Ahmad (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-03-31
publication date: 2026-03-31
starting page: 1
ending page: 7

عوامی صحت کی مداخلتیں اور متعدی بیماریوں کی روک تھام میں ان کی افادیت
type: item
description: Public health interventions play a fundamental role in the prevention of communicable diseases. These interventions include vaccination, Water, Sanitation and Hygiene (WASH), health education, surveillance systems, and community-based programs. According to the World Health Organization, immunization programs have significantly reduced the incidence of diseases such as measles, polio, and diphtheria. Similarly, improvements in water, sanitation, and hygiene practices have contributed to a substantial decline in waterborne diseases such as diarrhea and cholera. Research indicates that integrated and community-based strategies are highly effective in reducing the spread of infectious diseases. This paper provides an analytical overview of various public health interventions and evaluates their effectiveness in controlling communicable diseases.
subject: Urdu
  topic: section
subject: Vaccination
  topic: keywords
subject: WASH
  topic: keywords
subject: Communicable diseases
  topic: keywords
subject: Public health
  topic: keywords
subject: Health education
  topic: keywords
subject: Surveillance
  topic: keywords
subject: Community health
  topic: keywords
subject: Disease prevention
  topic: keywords
creator: Ayesha Khan
rights: Copyright (c) 2025 Ayesha Khan (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-31
publication date: 2025-12-31
starting page: 27
ending page: 33

بگ ڈیٹا اینالیٹکس برائے کاروباری فیصلہ سازی: رجحانات اور اطلاقات
type: item
description: Big Data Analytics (BDA) has transformed modern business decision-making by enabling organizations to process large and complex datasets for actionable insights. In today’s competitive environment, businesses rely on data-driven strategies to improve efficiency, reduce risks, and enhance customer satisfaction. This paper explores key trends and applications of Big Data Analytics in business decisionmaking, including predictive analytics, artificial intelligence integration, real-time processing, and cloud-based analytics systems. It also highlights how organizations use data insights to improve strategic planning and operational performance. The study concludes that Big Data Analytics is essential for gaining competitive advantage and supporting evidence-based decision-making in the digital era.
subject: Urdu
  topic: section
subject: Big Data
  topic: keywords
subject: Business Analytics
  topic: keywords
subject: Decision-Making
  topic: keywords
subject: Predictive Analytics
  topic: keywords
subject: Artificial Intelligence
  topic: keywords
subject: Data Mining
  topic: keywords
subject: Cloud Computing
  topic: keywords
subject: Business Intelligence
  topic: keywords
creator: Ahmad Raza
rights: Copyright (c) 2025 Ahmad Raza (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-31
publication date: 2025-12-31
starting page: 20
ending page: 26

کارپوریٹ شعبے میں تنظیمی رویے کا ملازمین کی پیداواریت پر اثر
type: item
description: Organizational Behavior (OB) is the systematic study of human behavior, attitudes, and interactions within an organization. This research examines how organizational behavior influences employee productivity in corporate sectors. The findings suggest that positive organizational culture, effective leadership, strong communication systems, and employee motivation significantly enhance productivity. In contrast, weak management structures and unclear policies reduce employee performance and efficiency. The study concludes that improving organizational behavior practices helps organizations achieve sustainable competitive advantage and long-term success.
subject: Urdu
  topic: section
subject: Organizational Behavior
  topic: keywords
subject: Employee Productivity
  topic: keywords
subject: Leadership
  topic: keywords
subject: Motivation
  topic: keywords
subject: Corporate Culture
  topic: keywords
subject: Job Satisfaction
  topic: keywords
subject: Performance Management
  topic: keywords
creator: Ahmad Ali
rights: Copyright (c) 2025 Ahmad Ali (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-31
publication date: 2025-12-31
starting page: 13
ending page: 19

قابلِ تجدید توانائی کی ٹیکنالوجیز اور پائیدار ماحولیاتی نظم و نسق میں ان کا کردار
type: item
description: Renewable energy technologies play a vital role in addressing modern environmental challenges. The increasing levels of pollution, climate change, and the depletion of conventional energy resources have highlighted the urgent need for alternative energy sources worldwide. This study emphasizes the importance of solar, wind, hydropower, biomass, and geothermal energy, and examines how these technologies contribute to sustainable environmental management. Furthermore, the research explores the economic, social, and environmental benefits associated with theserenewable energy sources.
subject: Urdu
  topic: section
subject: Renewable energy
  topic: keywords
subject: sustainability
  topic: keywords
subject: environmental management
  topic: keywords
subject: solar energy
  topic: keywords
subject: wind energy
  topic: keywords
subject: biomass
  topic: keywords
subject: climate change
  topic: keywords
subject: green technology
  topic: keywords
creator: Ahmad Raza Khan
rights: Copyright (c) 2025 Ahmad Raza Khan (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-31
publication date: 2025-12-31
starting page: 7
ending page: 12

سیاسی شرکت اور جمہوری نظامِ حکمرانی میں نوجوانوں کی شمولیت
type: item
description: The strengthening of democratic governance systems fundamentally depends on youth political participation. This study examines various dimensions of youth political engagement, including voting behavior, participation in political parties, involvement in social movements, and political expression through digital platforms. In the contemporary era, young people are influencing democratic processes not only through traditional political activities but also via online engagement. However, political apathy, institutional barriers, and a lack of trust continue to limit their participation. This paper analyzes both the challenges and opportunities and provides policy-level recommendations to enhance youth engagement in democratic governance.
subject: Urdu
  topic: section
subject: Political participation
  topic: keywords
subject: youth
  topic: keywords
subject: democracy
  topic: keywords
subject: governance
  topic: keywords
subject: civic engagement
  topic: keywords
subject: voting
  topic: keywords
subject: political parties
  topic: keywords
subject: digital politics
  topic: keywords
creator: Ahmad Raza
rights: Copyright (c) 2025 Ahmad Raza (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-12-31
publication date: 2025-12-31
starting page: 1
ending page: 6

کاروباری جدت اور اقتصادی ترقی: چھوٹے اور درمیانے درجے کے کاروباری اداروں (SMEs) شواہد
type: item
description: Small and Medium Enterprises (SMEs) play a crucial role in driving economic growth through entrepreneurial innovation. This paper examines how innovation within SMEs contributes to productivity enhancement, employment generation, and overall economic development. Drawing onexisting empirical studies and theoretical frameworks, the analysis highlights that innovationdriven SMEs significantly improve market competitiveness and foster regional development. However, barriers such as limited financing, weak institutional support, and technological constraints reduce their full potential. The study concludes that targeted policy interventions are essential to strengthen SME innovation ecosystems and sustain long-term economic growth.
subject: Urdu
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: innovation
  topic: keywords
subject: SMEs
  topic: keywords
creator: Muhammad Ali Khan
rights: Copyright (c) 2025 Muhammad Ali Khan (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 15
ending page: 21

اعلیٰ تعلیمی اداروں میں ڈیجیٹل ٹرانسفارمیشن کے اثرات: تعلیمی نتائج پر ایک تجزیاتی مطالعہ
type: item
description: Digital transformation in higher education institutions (HEIs) has significantly reshaped teaching, learning, and assessment practices. The integration of digital tools such as learning management systems, artificial intelligence, virtual classrooms, and data analytics has improved accessibility, flexibility, and personalization in education. This article examines the impacts of digital transformation on student learning outcomes, focusing on academic performance, engagement, retention, and skill development. It also explores challenges such as digital inequality, faculty readiness, and infrastructure limitations. The study highlights that while digital transformation enhances learning effectiveness, its success depends on institutional support, policy alignment, and digital literacy among stakeholders.
subject: Urdu
  topic: section
subject: Digital Transformation
  topic: keywords
subject: Higher Education
  topic: keywords
subject: Learning Outcomes
  topic: keywords
subject: E-Learning
  topic: keywords
subject: Educational Technology
  topic: keywords
subject: Student Engagement
  topic: keywords
subject: Artificial Intelligence in Education
  topic: keywords
subject: Online Learning
  topic: keywords
creator: Sara Ahmed
rights: Copyright (c) 2025 Sara Ahmed (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 9
ending page: 14

بین المضامین تحقیق کا کردار: ابھرتی ہوئی معیشتوں میں پائیدار ترقی کے اہداف کے فروغ میں
type: item
description: Interdisciplinary research has emerged as a critical driver for achieving the United Nations Sustainable Development Goals (SDGs), particularly in emerging economies where development challenges are complex and interconnected. This article examines how the integration of multiple academic disciplines—such as environmental science, economics, public health, engineering, and social sciences—enhances the design and implementation of sustainable development strategies. Evidence suggests that fragmented disciplinary approaches are insufficient for addressing systemic issues like poverty, climate change, inequality, and weak institutional governance. Interdisciplinary collaboration enables knowledge integration, improves policy coherence, and strengthens innovation capacity in resource-constrained settings. In emerging economies, such collaboration also enhances technology transfer, supports inclusive growth, and promotes evidence-based policymaking. The study highlights that SDG progress depends not only on scientific advancement but also on institutional coordination and cross-sectoral engagement. Ultimately, interdisciplinary research provides a foundation for transformative pathways toward sustainable and equitable development.
subject: Urdu
  topic: section
subject: Interdisciplinary research
  topic: keywords
subject: Sustainable Development Goals
  topic: keywords
subject: emerging economies
  topic: keywords
subject: innovation systems
  topic: keywords
subject: policy integration
  topic: keywords
subject: sustainable development
  topic: keywords
subject: cross-sector collaboration
  topic: keywords
subject: development studies
  topic: keywords
creator: Ayesha Khan
rights: Copyright (c) 2025 Ayesha Khan (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-04-16
publication date: 2026-04-16

بین العلوم تحقیق کا ارتقاء: عالمی مسائل کے حل کے لئے ایک نیا زاویہ
type: item
description: Interdisciplinary research has emerged as a transformative approach to addressing complex global challenges such as climate change, public health crises, poverty alleviation, and technological disruptions. Unlike traditional disciplinary boundaries, interdisciplinary research fosters integration of knowledge from diverse fields, enabling innovative solutions. This paper explores the evolution of interdisciplinary research, its growing significance in academia, and its application in resolving multifaceted issues at both local and global scales. It also highlights challenges such as methodological conflicts, resource allocation, and institutional barriers while proposing frameworks for fostering collaboration and long-term impact.
subject: Urdu
  topic: section
subject: Interdisciplinary Research
  topic: keywords
subject: Global Challenges
  topic: keywords
subject: Knowledge Integration
  topic: keywords
subject: Climate Change
  topic: keywords
subject: Public Health
  topic: keywords
subject: Innovation
  topic: keywords
subject: Collaboration
  topic: keywords
subject: Sustainable Development
  topic: keywords
creator: Salman Qureshi
creator: Nadia Hassan
creator: James Miller
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 144
ending page: 150

صحت عامہ میں مصنوعی ذہانت کا استعمال: مواقع اور چیلنجز
type: item
description: Artificial Intelligence (AI) is transforming public health by enabling predictive analytics, enhancing diagnostic accuracy, improving health service delivery, and supporting disease surveillance. In developing countries like Pakistan, AI offers opportunities to optimize healthcare systems, manage limited resources, and improve decision-making processes. However, challenges such as ethical concerns, data privacy, lack of infrastructure, and insufficient technical expertise hinder its effective implementation. This study examines the dual nature of AI in public health—its potential benefits and barriers—while emphasizing the need for strong policy frameworks, training programs, and interdisciplinary collaboration to ensure equitable and sustainable adoption.
subject: Urdu
  topic: section
subject: Artificial Intelligence
  topic: keywords
subject: Public Health
  topic: keywords
subject: Predictive Analytics
  topic: keywords
subject: Healthcare Systems
  topic: keywords
subject: Disease Surveillance
  topic: keywords
subject: Ethical Issues
  topic: keywords
subject: Data Privacy
  topic: keywords
subject: Sustainable Development
  topic: keywords
creator: Ayesha Rehman
creator: Omar Khalid
creator: Fatima Zahra
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 137
ending page: 143

ماحولیاتی سائنس اور پائیدار ترقی: پاکستان کے سیاق و سباق میں ایک مطالعہ
type: item
description: This study explores the relationship between environmental science and sustainable development within the context of Pakistan. Environmental degradation, climate change, and unsustainable resource use are major challenges faced by the country. The paper highlights issues such as air and water pollution, deforestation, energy crisis, and climate vulnerability while examining the role of sustainable practices in addressing them. It emphasizes the importance of renewable energy, conservation strategies, community participation, and strong policy frameworks. The findings suggest that Pakistan must adopt an integrated and interdisciplinary approach, combining scientific knowledge, policy-making, and public awareness, to achieve long-term sustainable development.
subject: Urdu
  topic: section
subject: Environmental Science
  topic: keywords
subject: Sustainable Development
  topic: keywords
subject: Pakistan
  topic: keywords
subject: Climate Change
  topic: keywords
subject: Renewable Energy
  topic: keywords
subject: Natural Resources
  topic: keywords
subject: Conservation
  topic: keywords
subject: Policy Framework
  topic: keywords
creator: Muhammad Ali
creator: Hina Asghar
creator: Farhan Saeed
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 129
ending page: 136

کاروباری قیادت اور جدید مارکیٹنگ حکمتِ عملیاں: عالمی تناظر میں تجزیہ
type: item
description: This paper examines the relationship between business leadership and modern marketing strategies in a global context. With the rise of digital transformation, organizations face new challenges and opportunities that demand adaptive leadership and innovative marketing approaches. The research highlights how transformational and ethical leadership styles enhance customer trust, brand reputation, and employee engagement. Moreover, the study explores modern marketing tools, such as digital marketing, social media campaigns, and data-driven strategies, which are critical in a competitive international market. The paper concludes that sustainable business growth in the 21st century requires leaders to integrate innovation, ethics, and global market awareness into their strategies.
subject: Urdu
  topic: section
subject: Business Leadership
  topic: keywords
subject: Modern Marketing
  topic: keywords
subject: Global Perspective
  topic: keywords
subject: Digital Transformation
  topic: keywords
subject: Strategic Management
  topic: keywords
subject: Innovation
  topic: keywords
subject: Customer Engagement
  topic: keywords
subject: Ethical Leadership
  topic: keywords
creator: Imran Khalid
creator: Nadia Farooq
creator: Ahmed Raza
rights: Copyright (c) 2025 Ma-Hasal https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 122
ending page: 128

سماجی علوم میں ڈیجیٹل ٹیکنالوجی کا کردار: ایک تقابلی مطالعہ
type: item
description: This paper explores the transformative role of digital technology in the field of social sciences through a comparative lens. By examining disciplines such as sociology, political science, education, and cultural studies, the study highlights how digital tools enhance research methodologies, data collection, and analysis. Furthermore, the research underscores how digital platforms facilitate communication, collaboration, and dissemination of knowledge across global academic networks. Challenges such as digital divide, ethical concerns, and the risk of overreliance on technology are also discussed. The paper concludes that while digital technology significantly strengthens the scope of social sciences, its sustainable integration requires a balanced approach combining traditional insights with modern innovation
subject: Urdu
  topic: section
subject: Digital Technology
  topic: keywords
subject: Social Sciences
  topic: keywords
subject: Comparative Study
  topic: keywords
subject: Sociology
  topic: keywords
subject: Education
  topic: keywords
subject: Political Science
  topic: keywords
subject: Data Analysis
  topic: keywords
subject: Knowledge Dissemination
  topic: keywords
creator: Ayesha Noor
creator: Kamran Hussain
creator: Sara Ahmed
rights: Copyright (c) 2025 Ma-Hasal https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 116
ending page: 121

اردو غزل کی نئی تشریح: عصری تخلیقات اور عالمی پذیرائی
type: item
description: The Urdu Ghazal, a classical form of poetry, has undergone significant transformations over the centuries, adapting to the cultural, social, and political changes of the time. While it has retained its core structure and themes, contemporary Urdu poets have innovated by introducing new aesthetics, modern sensibilities, and global influences into the form. This article explores the evolving nature of the Urdu Ghazal in the 21st century, focusing on contemporary creations and their reception in both regional and global contexts. The study examines the ways in which the ghazal has been reinterpreted by poets, particularly in terms of language, form, and thematic depth. Furthermore, it analyzes how these modern ghazals are being received by a wider international audience, highlighting the intersection of tradition and modernity in the global literary scene.
subject: Urdu
  topic: section
subject: Urdu Ghazal
  topic: keywords
subject: , Contemporary Urdu Poetry
  topic: keywords
subject: Modern Aesthetics
  topic: keywords
subject: Global Reception
  topic: keywords
subject: Literary Innovation
  topic: keywords
subject: Classical Poetry
  topic: keywords
creator: Dr. Faizan Ali
creator: Dr. Bilal Ahmed
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
date: 2025-01-20
publication date: 2025-01-20
starting page: 108
ending page: 115

تقسیم کے دور میں اردو افسانے کا قومی شناخت سازی میں کردار
type: item
description: The partition of British India in 1947 was one of the most significant events in the history of South Asia. It not only created new political borders but also had a profound impact on the cultural, social, and psychological landscapes of the subcontinent. In this context, Urdu fiction emerged as a vital medium for expressing the emotional, psychological, and political turmoil experienced during this period. This article explores the role of Urdu fiction in shaping the national identity during the partition era, focusing on how literature captured the pain, loss, and displacement felt by millions of people. By examining key works of Urdu fiction written during and after the partition, the article assesses how authors used narrative techniques to articulate the complexities of identity, belonging, and cultural heritage amidst the chaos of partition.
subject: Urdu
  topic: section
subject: Urdu Fiction
  topic: keywords
subject: National Identity
  topic: keywords
subject: Partition of India
  topic: keywords
subject: Cultural Heritage
  topic: keywords
subject: Displacement
  topic: keywords
subject: Psychological Trauma
  topic: keywords
subject: Post-Partition Literature
  topic: keywords
creator: Dr. Mohammad Ali Shahid
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
date: 2025-01-20
publication date: 2025-01-20
starting page: 103
ending page: 107

اردو ادب میں نسوانی آوازیں: معاصر بیانیوں میں خواتین ادیبوں کا ابھار
type: item
description: In the evolving landscape of Urdu literature, women writers have carved out a significant space that challenges traditional narratives and brings forward the experiences, struggles, and voices of women in Pakistani society. This paper explores the burgeoning presence of female authors in Urdu literature, focusing on their thematic concerns, literary innovations, and their role in redefining cultural and gender roles. By examining the works of contemporary Urdu women writers, this study highlights how their narratives have contributed to the development of a more inclusive literary tradition. The paper also discusses the critical reception of these works and evaluates the social and cultural barriers these writers face in a patriarchal literary environment.
subject: Urdu
  topic: section
subject: Urdu Literature
  topic: keywords
subject: Women Writers
  topic: keywords
subject: Feminism
  topic: keywords
subject: Gender Representation
  topic: keywords
subject: Pakistani Literature
  topic: keywords
subject: Contemporary Urdu Narratives
  topic: keywords
subject: Literary Innovation
  topic: keywords
creator: Dr. Fatima Khan
creator: Dr. Nadia Jamil
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
date: 2025-01-20
publication date: 2025-01-20
starting page: 94
ending page: 102

صوفیانہ خیالات کا اثر اردو ادبی روایت پر
type: item
description: Sufism, with its profound spiritual and philosophical depths, has played a significant role in shaping Urdu literature. This paper explores the intricate relationship between Sufi mysticism and Urdu literary tradition, emphasizing how the mystical and philosophical underpinnings of Sufi thought have influenced various genres of Urdu literature, including poetry, prose, and fiction. The paper examines the contributions of renowned Sufi poets like Allama Iqbal, Bulleh Shah, and Faiz Ahmad Faiz, whose works have been deeply interwoven with Sufi ideologies, such as love, unity, and the quest for divine truth. It investigates how these Sufi ideas have not only enriched the literary aesthetics of Urdu but have also fostered a deeper understanding of the human experience in the context of spirituality and self-realization. The study also considers how Sufi teachings in Urdu literature continue to resonate in the modern literary landscape, particularly through the works of contemporary poets and writers.
subject: Urdu
  topic: section
subject: Sufism
  topic: keywords
subject: Urdu Literature
  topic: keywords
subject: Mysticism
  topic: keywords
subject: Allama Iqbal
  topic: keywords
subject: Bulleh Shah
  topic: keywords
subject: Faiz Ahmad Faiz
  topic: keywords
subject: Spirituality
  topic: keywords
subject: Literary Tradition
  topic: keywords
subject: Love
  topic: keywords
subject: Divine Truth
  topic: keywords
creator: Dr. Ahmed Raza Professor
creator: Dr. Bilal Shahid Lecturer
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
date: 2025-01-20
publication date: 2025-01-20
starting page: 88
ending page: 93

اردو شاعری میں علامتیت کا ارتقاء: کلاسیکی سے جدید نظریات تک
type: item
description: The concept of symbolism has been pivotal in shaping the artistic expressions of Urdu poetry. From the classical period to the modern era, Urdu poetry has witnessed a significant transformation, influenced by socio-political changes, cultural movements, and literary innovations. This article explores the evolution of symbolism in Urdu poetry, tracing its roots from the classical works of Mirza Ghalib and Allama Iqbal to the more contemporary figures like Faiz Ahmed Faiz and Ahmed Faraz. It examines how poets used symbols to express deeper meanings, often intertwining them with the socio-political realities of their times. The study aims to highlight the relevance and impact of symbolism in expressing complex emotional and intellectual themes across different periods.
subject: Urdu
  topic: section
subject: Symbolism
  topic: keywords
subject: Urdu Poetry
  topic: keywords
subject: Classical Period
  topic: keywords
subject: Modern Urdu Poetry
  topic: keywords
subject: Mirza Ghalib
  topic: keywords
subject: Faiz Ahmed Faiz
  topic: keywords
subject: Literary Transformation
  topic: keywords
subject: Emotional Expression
  topic: keywords
subject: Intellectual Themes
  topic: keywords
subject: Urdu Literary Movements
  topic: keywords
creator: Dr. Anwar Maqsood
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
date: 2025-01-20
publication date: 2025-01-20
starting page: 81
ending page: 87

زبان میں صوتی تبدیلیاں: جدید تحقیق
type: item
description: The study of phonological changes in language is fundamental to understanding the evolution and adaptation of language systems over time. Phonological changes, referred to as "zabaan mein sawati tabdeeliyan," occur naturally in languages due to various internal and external factors such as socio-political influences, geographic locations, and cultural interactions. This article explores the modern research surrounding these phonological shifts, focusing on their causes, types, and implications for linguistic theory. With a particular emphasis on languages spoken in the South Asian region, especially Pakistan, this research highlights how modern studies have illuminated the dynamic nature of phonology. The article reviews the findings from key studies on sound shifts, vowel changes, and consonantal alterations in Pakistani languages and their social and historical contexts. It also explores the role of technology in documenting these changes, particularly in urban and rural settings. By providing a comprehensive analysis of contemporary research on phonological variations, this paper aims to contribute to the broader understanding of language change in the modern world.
subject: Urdu
  topic: section
subject: Phonological changes
  topic: keywords
subject: sound shifts
  topic: keywords
subject: linguistic evolution
  topic: keywords
subject: socio-linguistics
  topic: keywords
subject: language adaptation
  topic: keywords
subject: Pakistan
  topic: keywords
subject: contemporary research
  topic: keywords
creator: ڈاکٹر نجمہ پروین
rights: Copyright (c) 2024 Ma-Hasal https://creativecommons.org/licenses/by/4.0
date: 2024-12-15
publication date: 2024-12-15
starting page: 69
ending page: 80

اردو اور انگریزی کی تقابلی لسانیات
type: item
description: This paper aims to explore the comparative linguistics of Urdu and English, analyzing the structural, grammatical, phonological, and lexical differences and similarities between the two languages. As Urdu and English belong to different language families—Indo-Aryan and Germanic, respectively—this study seeks to understand how these languages influence each other in the context of Pakistan, where English is extensively used as a second language. Through a detailed analysis of syntax, morphology, phonology, and sociolinguistic factors, this paper sheds light on how Urdu and English interact in daily communication, education, and literature. The study highlights the impact of historical, cultural, and educational factors on language usage and proficiency. Finally, the paper emphasizes the importance of bilingualism in Pakistan and its implications for language teaching and language policy.
subject: Urdu
  topic: section
subject: Urdu
  topic: keywords
subject: English
  topic: keywords
subject: Comparative Linguistics
  topic: keywords
subject: Syntax
  topic: keywords
subject: Morphology
  topic: keywords
subject: Phonology
  topic: keywords
subject: Sociolinguistics
  topic: keywords
subject: Bilingualism
  topic: keywords
subject: Language Policy
  topic: keywords
subject: Pakistan
  topic: keywords
creator: ڈاکٹر جاوید یوسف
rights: Copyright (c) 2024 Ma-Hasal https://creativecommons.org/licenses/by/4.0
date: 2024-12-15
publication date: 2024-12-15
starting page: 56
ending page: 68

زبان کی معیاری نوعیت: اصول اور چیلنجز
type: item
description: The standardization of language plays a pivotal role in shaping communication within societies, providing a uniform framework for social, educational, and official discourse. This paper delves into the principles of language standardization, its necessity, and the challenges faced in the process, particularly in multilingual societies such as Pakistan. By exploring the historical, sociolinguistic, and political dimensions of language standardization, the paper aims to highlight the intricate factors that influence language norms and their impact on cultural identity. The research draws on examples from various regions and languages within Pakistan to emphasize the complexities involved in achieving and maintaining linguistic standards. The findings suggest that while standardization fosters linguistic unity, it also brings forth issues of linguistic diversity, identity, and power dynamics. The paper concludes with recommendations for navigating these challenges in the context of Pakistani multilingualism.
subject: Urdu
  topic: section
subject: Language standardization
  topic: keywords
subject: sociolinguistics
  topic: keywords
subject: multilingualism
  topic: keywords
subject: Pakistan
  topic: keywords
subject: linguistic identity
  topic: keywords
subject: language policy
  topic: keywords
creator: ڈاکٹر سارہ محسن
rights: Copyright (c) 2024 Ma-Hasal https://creativecommons.org/licenses/by/4.0
date: 2024-12-15
publication date: 2024-12-15
starting page: 49
ending page: 55

لسانیاتی تنقید: ادبیات میں زبان کی ساخت
type: item
description: Linguistic criticism is a method of analyzing literature that focuses on the role of language in shaping literary texts. By analyzing the structure of language, linguists seek to uncover the deeper meanings, ideologies, and cultural constructs embedded within the text. This scholarly article explores the intersection of linguistics and literary criticism, particularly focusing on the structural aspects of language used in literary works. It emphasizes how literary texts are not merely a reflection of reality but a construct shaped by language, which in turn is governed by cultural, social, and historical factors. The paper examines major theoretical frameworks of linguistic criticism, such as structuralism, poststructuralism, and discourse analysis, and their application to literary analysis. Through detailed analysis, this article aims to shed light on how language functions as a powerful tool in the creation of literary meaning and explores the significant contributions of linguistic criticism in the study of literature.
subject: Urdu
  topic: section
subject: Linguistic Criticism
  topic: keywords
subject: Literary Structure
  topic: keywords
subject: Language
  topic: keywords
subject: Structuralism
  topic: keywords
subject: Poststructuralism
  topic: keywords
subject: Discourse Analysis
  topic: keywords
subject: Semiotics
  topic: keywords
subject: Textual Analysis
  topic: keywords
subject: Language and Ideology
  topic: keywords
subject: Literary Theory
  topic: keywords
creator: ڈاکٹر خالد محمود
rights: Copyright (c) 2024 Ma-Hasal https://creativecommons.org/licenses/by/4.0
date: 2024-12-15
publication date: 2024-12-15
starting page: 36
ending page: 48

زبان اور شناخت: ثقافتی شناخت کے تشکیل میں زبان کا کردار
type: item
description: Language is a central element in the construction and expression of cultural identity. It is not only a tool for communication but also a means of reflecting the values, beliefs, and historical narratives that define a particular culture. This article explores the role of language in shaping cultural identity, with a focus on the socio-cultural dynamics of Pakistan. The relationship between language, ethnicity, and identity is examined, emphasizing how language functions as a vehicle for both personal and collective self-definition. The study draws on various theories of language and identity, discussing how language influences perceptions of belonging, heritage, and community. Through an analysis of linguistic practices and policies in Pakistan, the paper highlights the complexities of language in the negotiation of identity in a multilingual society.
subject: Urdu
  topic: section
subject: Language
  topic: keywords
subject: Identity
  topic: keywords
subject: Cultural Identity
  topic: keywords
subject: Ethnicity
  topic: keywords
subject: Linguistic Practices
  topic: keywords
subject: Pakistan
  topic: keywords
subject: Sociolinguistics
  topic: keywords
subject: Multilingualism
  topic: keywords
subject: Language Policy
  topic: keywords
subject: Self-Definition
  topic: keywords
creator: ڈاکٹر فوزیہ ممتاز
rights: Copyright (c) 2024 Ma-Hasal https://creativecommons.org/licenses/by/4.0
date: 2024-12-15
publication date: 2024-12-15
starting page: 20
ending page: 35

ادبی مطالعے میں زبان کی تبدیلی: اثرات اور رجحانات
type: item
description: Language is a dynamic, ever-evolving system that reflects changes in society, culture, and technology. In the realm of literary studies, the phenomenon of language change is particularly significant, influencing both the form and content of literary works. This article explores the various impacts and trends of language change in literary studies, focusing on its implications for literature, authorship, and reader interpretation. It discusses the historical roots of language change, the forces driving it, and the major trends that have shaped modern literary discourse. Through a detailed examination of literary texts across different time periods, this study highlights how language change has influenced narrative structures, themes, and the development of literary genres. The article further emphasizes the role of socio-political factors, globalization, and technological advancements in shaping language change, offering insights into how these changes are reflected in contemporary literary works.
subject: Urdu
  topic: section
subject: Language Change
  topic: keywords
subject: Literary Studies
  topic: keywords
subject: Literary Discourse
  topic: keywords
subject: Trends
  topic: keywords
subject: Socio-political Factors
  topic: keywords
subject: Globalization
  topic: keywords
subject: Technological Advancements
  topic: keywords
creator: ڈاکٹر عائشہ خان
rights: Copyright (c) 2024 Ma-Hasal https://creativecommons.org/licenses/by/4.0
date: 2024-12-15
publication date: 2024-12-15
starting page: 1
ending page: 9

زبان کے سوشیو کلچرل اثرات: ایک تجزیہ
type: item
description: Language is not merely a means of communication, but also a reflection of the sociocultural dynamics of a community. The study of the sociocultural effects of language explores how language shapes, and is shaped by, the societal and cultural norms, values, and traditions. This paper provides a comprehensive analysis of the relationship between language and culture, focusing on the social roles of language in identity formation, power dynamics, and social integration. By examining the linguistic practices in Pakistan, the study highlights the role of language in maintaining and transforming social structures, including issues related to class, ethnicity, gender, and religion. This research uses both qualitative and quantitative methodologies to draw connections between language use and its sociocultural implications, concluding that language is a powerful tool that both reflects and constructs cultural identities.
subject: Urdu
  topic: section
subject: Classical Mythology
  topic: keywords
subject: Contemporary Literature
  topic: keywords
subject: Postmodernism
  topic: keywords
subject: Postcolonialism
  topic: keywords
subject: Myth Reinterpretation
  topic: keywords
subject: Cultural Identity
  topic: keywords
subject: Gender
  topic: keywords
subject: Social Justice
  topic: keywords
creator: Dr. Asma
rights: Copyright (c) 2024 Ma-Hasal https://creativecommons.org/licenses/by/4.0
date: 2024-09-30
publication date: 2024-09-30
starting page: 13
ending page: 18