کاروباری قیادت اور جدید مارکیٹنگ حکمتِ عملیاں: عالمی تناظر میں تجزیہ

Business Leadership and Modern Marketing Strategies: A Global Perspective

Authors

  • Imran Khalid Associate Professor, Institute of Business Administration (IBA), Karachi, Pakistan Author
  • Nadia Farooq Assistant Professor, Lahore University of Management Sciences (LUMS), Lahore, Pakistan Author
  • Ahmed Raza Lecturer, Department of Management Sciences, University of Manchester, United Kingdom Author

Keywords:

Business Leadership, Modern Marketing, Global Perspective, Digital Transformation, Strategic Management, Innovation, Customer Engagement, Ethical Leadership

Abstract

This paper examines the relationship between business leadership and modern marketing strategies in a global context. With the rise of digital transformation, organizations face new challenges and opportunities that demand adaptive leadership and innovative marketing approaches. The research highlights how transformational and ethical leadership styles enhance customer trust, brand reputation, and employee engagement. Moreover, the study explores modern marketing tools, such as digital marketing, social media campaigns, and data-driven strategies, which are critical in a competitive international market. The paper concludes that sustainable business growth in the 21st century requires leaders to integrate innovation, ethics, and global market awareness into their strategies.

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References

Irk, E. (2025). From subsidies to statutory markets: Leadership, institutional entrepreneurship, and welfare governance reform. Lex Localis - Journal of Local Self-Government, 23(S6), 9549–9566. https://doi.org/10.52152/s59sjh53

Ahmad, N. R. (2026). AI-enabled public governance in developing states: Service delivery gains, accountability risks, and a practical risk-based regulatory model. Lex Localis - Journal of Local Self-Government, 24(S1), 99–117. https://doi.org/10.52152/wja5db40

Ahmad, N. R. (2024). AI-enabled public governance in developing states: Service delivery gains, accountability risks, and a practical risk-based regulatory model. World Journal of Applied Research, 5(40), 1–10. https://doi.org/10.52152/wja5db40

Ahmad, N. R. (2024). The impact of fintech startups on financial innovation and stability in Pakistan’s evolving financial landscape. International Journal of Business and Management Sciences, 13(1), 12–25. https://doi.org/10.63878/cjssr.v2i04.1326

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Published

2025-06-30

Issue

Vol. 2 No. 1 (2025): Ma-Hasal

Section

Urdu

License

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How to Cite

کاروباری قیادت اور جدید مارکیٹنگ حکمتِ عملیاں: عالمی تناظر میں تجزیہ: Business Leadership and Modern Marketing Strategies: A Global Perspective. (2025). Ma-Hasal, 2(1), 122-128. https://ma-hasal.com/index.php/journal/article/view/49