بگ ڈیٹا اینالیٹکس برائے کاروباری فیصلہ سازی: رجحانات اور اطلاقات

Authors

  • Ahmad Raza Department of Information Systems, University of Lahore, Pakistan Author

Keywords:

Big Data, Business Analytics, Decision-Making, Predictive Analytics, Artificial Intelligence, Data Mining, Cloud Computing, Business Intelligence

Abstract

Big Data Analytics (BDA) has transformed modern business decision-making by enabling organizations to process large and complex datasets for actionable insights. In today’s competitive environment, businesses rely on data-driven strategies to improve efficiency, reduce risks, and enhance customer satisfaction. This paper explores key trends and applications of Big Data Analytics in business decisionmaking, including predictive analytics, artificial intelligence integration, real-time processing, and cloud-based analytics systems. It also highlights how organizations use data insights to improve strategic planning and operational performance. The study concludes that Big Data Analytics is essential for gaining competitive advantage and supporting evidence-based decision-making in the digital era. 

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References

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Published

2025-12-31

Issue

Vol. 3 No. 1 (2025): Ma-Hasal

Section

Urdu

License

Copyright (c) 2025 Ahmad Raza (Author)

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How to Cite

بگ ڈیٹا اینالیٹکس برائے کاروباری فیصلہ سازی: رجحانات اور اطلاقات. (2025). Ma-Hasal, 3(1), 20-26. https://ma-hasal.com/index.php/journal/article/view/66